The Los Angeles Rams aren’t taking any chances when it comes to one of their most valuable weapons.

Running back Kyren Williams, who led the entire NFL in touch rate last season, has just signed a new three-year, $33 million contract extension—with a hefty $23 million guaranteed.

It’s a bold move, but one that makes perfect sense for a team betting big on its future.

Williams, just 24, exploded onto the scene last year and quickly became the heartbeat of the Rams’ offense. Whether pounding through defenders on the ground or catching crucial passes out of the backfield, he did it all—and he did it often.

In fact, no other player in the league touched the ball on a higher percentage of his team’s offensive plays. That kind of workload doesn’t just happen—it’s earned.

And now, the Rams are rewarding that grit, consistency, and game-changing presence with a contract that reflects his value.

The deal signals a clear message from L.A.’s front office: Kyren Williams is more than just a piece of the puzzle. He is the engine.

But the decision also raises eyebrows. Running backs across the NFL have had a tough time securing long-term financial security in recent years. The market for the position has shrunk.

Teams hesitate to commit big money to players who take a physical beating and, in many cases, decline quickly.

Yet, here’s Williams, bucking that trend with a deal that not only guarantees him generational wealth but also reestablishes the value of the right kind of back—one who can stay healthy, stay productive, and dominate multiple phases of the game.

The Rams are clearly confident in his durability and leadership. And fans have every reason to feel the same.

Last season, Williams racked up over 1,300 all-purpose yards despite missing time due to injury. In the games he played, the Rams’ offense ran smoother, looked more confident, and simply produced more.

Coaches and teammates have praised his relentless work ethic and football IQ—intangibles that don’t always show up in stat sheets but matter deeply inside locker rooms.

With quarterback Matthew Stafford not getting any younger and questions still lingering about the team’s overall direction in the post-Super Bowl era, locking in Williams gives the Rams both a foundation and a focus.

He’s a leader in the huddle. A threat on every down. And now, a cornerstone of the franchise.

Whether this deal sparks a new wave of support for high-usage backs or remains a rare exception in a skeptical league, one thing’s for sure: Kyren Williams is no longer just a breakout star.

He’s a paid professional with the full trust—and financial backing—of his team.

And the Rams are making it clear: they’re building around him.