Ice Cube Calls Out Angel Reese as Sponsorships Reportedly Get Pulled Amid Comparisons to Caitlin Clark

Angel Reese, one of the most polarizing figures in women’s basketball today, has found herself at the center of another storm — this time involving none other than rapper, entrepreneur, and Big3 basketball founder Ice Cube, who reportedly called her out publicly amid rumors that major sponsorship deals may be getting canceled behind the scenes.

As tensions continue to rise between factions of the WNBA fanbase — largely centered around the media’s treatment of Angel Reese and Caitlin Clark — the latest controversy has only deepened the divide.

The Ice Cube Controversy

During a recent interview with a sports radio show, Ice Cube was asked about the rumors that his Big3 basketball league had offered Angel Reese a significant deal earlier this year, similar to the $5 million offer extended to Caitlin Clark.

Cube, known for his blunt takes and business-first mentality, didn’t hold back.

“We had early talks, but let’s be real — Angel Reese ain’t Caitlin Clark. The league is about what moves the needle, and right now, that’s Clark. I respect Reese’s hustle, but she’s not there yet.”

The comment sent shockwaves across social media. Some praised Cube for his honesty, while others accused him of disrespecting Reese and contributing to the very double standard that has fueled debate in the women’s basketball world all season.

Fans of Reese were quick to fire back, calling the remarks dismissive, especially considering her critical role in elevating attention toward the WNBA, particularly among younger fans and the Black community.

Sponsorship Trouble Behind the Scenes?

Adding fuel to the fire are unconfirmed reports that at least two major brands — believed to be lifestyle and beverage companies — have begun re-evaluating or quietly pulling back from potential long-term endorsement deals with Reese due to “brand risk concerns.”

Sources close to one of the companies claim the decision wasn’t solely about performance or public perception but stemmed from what they called “too much controversy too soon.”

Reese, often dubbed the “Bayou Barbie,” has cultivated a bold and unapologetic image, drawing praise for her confidence but criticism for what some see as excessive theatrics and confrontational behavior on and off the court.

Her recent on-court clash during her return game with the Minnesota Lynx, followed by the threat of a suspension, may have been the tipping point for brand partners looking for stability.

“She’s Not Caitlin Clark” – Or Is She Just Different?

Cube’s blunt “she’s not Caitlin Clark” statement reflects a broader narrative that has dominated much of the 2024 WNBA season.

Caitlin Clark, the record-breaking rookie from Iowa, has been celebrated as the face of the league — signing high-profile deals with Nike, Gatorade, and State Farm while setting attendance and viewership records.

Reese, in contrast, has played the role of disruptor — challenging the spotlight on Clark, speaking openly about media bias, and proudly embracing a louder, more expressive style of play.

Critics argue that Reese is being unfairly punished for traits often celebrated in male athletes: intensity, trash talk, and confidence. Her defenders point to a long history of Black women in sports being labeled “difficult” or “problematic” for behavior that would be deemed passionate or charismatic if coming from white counterparts.

“If Angel Reese were a man — or white — we wouldn’t even be having this conversation,” one fan wrote on TikTok. “She’d have her own sneaker line already.”

Reese Responds in Her Own Way

So far, Angel Reese has not directly responded to Ice Cube’s comments, but she did post a cryptic message on Instagram Stories:

“You can’t cancel what you didn’t create. I’m gonna be ME regardless.”

The message was interpreted by many as a subtle clapback not just at Cube, but at the larger system she believes is trying to box her in.

Reese has built a brand on being unapologetic — embracing her role as a disruptor, fashion icon, and culture-shifting athlete. Her presence in the WNBA has undeniably brought new fans to the league, especially among Gen Z and young Black women who see themselves in her.

The Bigger Question: Who Gets to Be the Face of the League?

As the WNBA gains mainstream traction, the question of who gets to be its face becomes increasingly significant. Caitlin Clark represents one image — the all-American sharpshooter with a clean, marketable presence. Angel Reese represents another — bold, brash, and unapologetically herself.

Rather than choosing between the two, many argue the league should embrace both. Diversity in personality, background, and playing style can only strengthen the sport — if the league and its sponsors are willing to support it.

“Why not have two faces of the league?” said ESPN host Monica McNutt. “Let Clark and Reese both shine in their own ways. They bring in different fans, different energy — and that’s a good thing.”

Conclusion: A Clash of Branding, Race, and Power

Ice Cube’s comments may have been brutally honest from a business perspective, but they have also exposed a deeper truth about how fame, race, and marketability intersect in professional women’s sports.

Angel Reese is clearly not Caitlin Clark — but that’s not the insult some make it out to be. In fact, it may be her greatest strength.

As brands decide where to place their bets, and as fans continue to rally around their favorite players, one thing is certain: Angel Reese’s journey is far from over.

The only question now is whether the system will make room for a player who refuses to fit into anyone else’s mold.