The WNBA Media Has Hit a New Low: A Critical Look at Recent Coverage

In recent weeks, the WNBA has found itself at the center of media controversies that have sparked widespread criticism. From underwhelming media deals to player-media tensions, the league’s relationship with the press is facing significant challenges.

📉 Underwhelming Media Deals

Despite the WNBA’s growing popularity, the league’s media rights have been a point of contention. In July 2024, Basketball Hall of Famer Cheryl Miller described the reported $2.2 billion, 11-year media deal as a “lowball,” stating it was “not enough” and “not even close” to reflecting the league’s value. She emphasized that the WNBA has “come a long way” and deserves a more substantial deal .(Sports Business Journal)

Further concerns were raised by the WNBA Players Association, which questioned whether the reported $200 million annual valuation accurately reflects the league’s growth and potential. They argue that the league’s unprecedented growth across all metrics and the players’ commitment to building the brand warrant a higher valuation .(Guardian)

📰 Player-Media Tensions

The relationship between WNBA players and the media has become increasingly strained. In November 2023, following the WNBA Finals, players from the New York Liberty and Las Vegas Aces declined to speak with reporters, leading to criticism of the league’s media policies. Journalists noted that the WNBA often falls short in making itself accessible to the media, even as it calls for more coverage .(The Washington Post)

This tension is compounded by instances where players have confronted reporters over critical coverage, highlighting a growing distrust between the two parties. The league’s decision to close locker rooms to reporters has further limited access, making it challenging for journalists to provide in-depth coverage .(The Washington Post)

🎤 Voices of Concern

Prominent figures within the league have also voiced their concerns. Paige Bueckers, the top draft pick for the Dallas Wings in the 2025 WNBA Draft, highlighted the persistent lack of media coverage for Black women in sports. She acknowledged the advantages she experiences due to white privilege and emphasized the need for equal coverage, recognizing her responsibility to use her platform to spotlight Black women who remain underrepresented in media .(CT Insider)

🔍 Conclusion

The WNBA’s media landscape is at a crossroads. While the league’s popularity continues to grow, its media deals and relationships with players and the press are under scrutiny. Addressing these issues is crucial for the league’s continued success and for ensuring that all voices within the sport are heard and valued.(Guardian)

📰 Related Articles

CT Insider
People.com
Bullets Forever