Hollywood icon, fashion muse, and beauty entrepreneur Blake Lively is once again making waves, this time in the beauty aisle. Her beauty brand Blake Brown has officially launched a line of three hair and body mists, and fans are losing their minds. The mists, which dropped exclusively at Target for $18.99 each, are already creating buzz for their chic design and addictive scents.

But let’s back up. Blake Lively isn’t just lending her name to a product. She’s known for obsessing over every detail, from formulation to packaging, and these mists are no exception. Inspired by the subtle but powerful scents of the brand’s cult-favorite dry shampoos and texturizing sprays, this new fragrance trio is all about layering, personalization, and quiet luxury.

So what are the scents?

🌸 1. Wild Nectar Santal

This one is for the romantics and the rebels. A lush blend of neroli, cardamom, and soft vanilla, balanced by a musky santal base. It starts off sweet and floral but dries down to something richer, deeper, and frankly, a little seductive. If you’re into fragrances that feel both soft and commanding, this one’s your new daily signature.

🌿 2. Bergamot Woods

Fresh, earthy, and surprisingly complex. This mist combines green mandarin, violet, lily of the valley, and grounding notes of cedarwood and tonka bean. It’s the kind of scent you wear when you want to feel put-together, powerful, but still approachable. Think “walked through a botanical garden wearing a cashmere blazer” vibes.

🍦 3. Sandalwood Vanille

Don’t be fooled. This isn’t your typical vanilla. With bergamot, juniper berry, jasmine, and creamy sandalwood, it feels like a cozy hug with a high-fashion twist. Warm, a little spicy, and totally addictive. This is the mist people will lean in closer to smell and ask what you’re wearing.

Why the hype?

Because it’s Blake Lively, of course, but also because these products strike the perfect balance between affordability and elegance. The bottles are sleek and minimalist, with a slight retro nod that makes them look right at home on any vanity. And they’re portable too — just toss one in your bag for a midday pick-me-up.

More importantly, these mists are designed for layering meaning you can wear them alone, combine two, or even spritz all three for a more personalized signature scent. This approach gives customers a sense of freedom and creativity, something Lively herself says is “core to the Blake Brown experience.”

“I didn’t want to create just another body mist,” Lively shared in a behind-the-scenes video. “I wanted women to feel like they’re curating something unique to them, like they’re part of the creative process.”

The Packaging

Let’s not ignore the aesthetic, because these bottles are gorgeous. Inspired by vintage apothecary bottles and classic perfume silhouettes, the design is timeless with a modern edge. They look expensive but at under $20, they’re incredibly accessible.

Each bottle contains 4 ounces (118 ml) of mist and is made with a lightweight formula that’s safe for both hair and skin. That’s right — you can spray it on your hair without worrying about dryness or stickiness.

What Are People Saying?

So far, early reviews have been glowing. Beauty influencers on TikTok and Instagram are raving about the scents, especially Sandalwood Vanille, which is quickly becoming the breakout star. Users praise its “sexy, cozy vibe” and its “luxury feel at drugstore price.”

One fan wrote:

“This is giving Le Labo on a Target budget. I wasn’t expecting to fall in love, but here I am.”

Another said:

“I layered Bergamot Woods and Wild Nectar Santal and got three compliments in one day. Obsessed.”

Where to Buy

All three mists are available now at Target, both in-store and online, and they’re selling fast. If you’re thinking of grabbing one (or all three), you might want to act quickly. With summer approaching, these mists are already being hailed as the scent of the season.

Final Thoughts

Blake Lively has done it again, not just by launching a product, but by shaping a whole new mood in everyday fragrance. Affordable, elegant, and endlessly customizable, the Blake Brown hair and body mists are the kind of beauty essentials that don’t just sit on your shelf — they become part of your identity.

Whether you’re a long-time fan of Lively’s style or just someone looking to elevate your scent game, these mists are worth a sniff and then some.