Caitlin Clark and Roger GoodellCaitlin Clark and Roger Goodell (Photos via Imagn Images)
The NFL is making an unexpected move by inviting WNBA rookie sensation Caitlin Clark to its annual league meeting in Palm Beach, Florida.

The event, typically reserved for NFL owners, executives, and football insiders, will feature the basketball star in a panel discussion on women’s sports and flag football. The league’s decision signals a broader push to integrate high-profile female athletes into its agenda, but the move has raised eyebrows.

Clark, whose meteoric rise in college basketball shattered viewership records and reignited interest in women’s sports, will join a panel alongside Serena Williams, former Giants quarterback Eli Manning, and Broncos co-owner Mellody Hobson. While Clark’s influence on the basketball world is undeniable, her connection to the NFL remains unclear. However, the league sees an opportunity.

NFL’s Flag Football Playbook

Caitlin Clark Shows Off Impressive Offseason GainsCaitlin Clark (Photo by Wendell Cruz/Imagn Images)
The NFL has been aggressively promoting flag football, particularly after securing its inclusion in the 2028 Summer Olympics. The league views the non-contact version of the sport as a gateway for youth participation and, potentially, a professional league for both men and women. “Flag football is a high priority of ours,” said NFL EVP Jeff Miller. “It’s an opportunity for young women to participate in our game.”

Caitlin Clark’s involvement appears to be part of this strategy. While she has shown interest in future NFL ownership, her presence at the meeting raises questions about whether the league is leveraging her popularity to boost its flag football ambitions.

The NFL’s deeper push into women’s sports coincides with broader discussions on gender inclusion in professional athletics. “We don’t get an opportunity to talk about this enough,” said NFL EVP Troy Vincent. “This is happening across the globe.”

Alongside these initiatives, the league also considers key rule changes, including a revamped kickoff system and expanded instant replay. However, Clark’s inclusion in an NFL summit remains the most intriguing play, signaling the league’s desire to tap into the growing momentum of women’s sports- even if it means reaching beyond football’s traditional boundaries.